The world of labels and packaging is constantly evolving. What was once popular for product marketing maybe five years ago may no longer do the trick. How will your brand stay relevant and stand out from such a cluttered marketplace?
Whether you run a large corporation or a small business, it’s essential for companies of all sizes to stay creative, current, and innovative to maintain a competitive edge in your industry. Are you up to date and able to adapt to the newest trends that capture consumer attention?
Today M&R Label is here to share the top custom labeling and packaging trends we can expect to see in 2024…
Current State of the Product Labels & Packaging Industry
Let’s take a quick recap of 2023: unique and creative packaging was trendy. Not only do they encourage more purchases, but customers also share such innovations on social media. Hence, packaging also became promotional and drove brand recall through the roof!
Creative packaging wasn’t just introduced by giants – artisanal brands too used custom and personal labels to create an intimate connection with their customers. It’s been proven that 51% of customers return to brands after a positive personal experience. Personalized branding will continue to be important for businesses in the coming year. Inflation is rampant today and many consumers are switching towards lower-priced alternatives.
Delivering a custom, exciting experience for your consumers (at a reasonable price point) will enable you to retain your customers and increase brand loyalty in 2024. Read on to learn more…
Projections for Labels & Packaging in 2024
The packaging and labeling industry continues to grow and thrive in the US! Due to the importance of a product’s first impression and personalized marketing, the label industry expects continued growth over the next few years – a CAGR of 3.97% from 2023 – 2028, due to the growth of the retail industry as well as personalized branding.
With the accelerated growth of the retail and beverage industry, label providers like M&R Label continue to evolve our practices and invest in new labeling & printing technology to best support our customers’ needs. Interactive labels using QR codes are becoming more common and we expect to see more of our clients adopting these types of advancements for their labels. Innovations in printing techniques are also continuing to improve the look and feel of custom labels while increasing efficiency and reducing waste.
Improved sales and sustainability – it’s a win-win for everyone!
Labeling & Packaging Trends for 2024
Curious what the future holds for your product marketing efforts? Let’s dive in…
Sustainable Packaging on the Rise
Sustainability is no longer a buzzword. Businesses are now actively trying to reduce their impact on the environment and opting for better practices. The packaging industry is also making big changes with recycled paper, reduced waste during printing, water-based inks, etc. Biodegradable packaging materials are in the limelight and will continue to be a hot favorite for responsible brands.
Smart Labels and Trackable Packaging
Consumers today want more information and transparency. They’re also more tech-savvy and are driven by digital experiences. How do you take your consumer through the magic behind the scenes of what you do? Technology has the answer – QR codes, RFID technology, etc. make it possible to share innovative experiences with real-time information about your products. The more transparent you are, the more loyal your customers are likely to be.
Minimalistic Design and Bold Typography
Less is more. This minimalistic approach is ruling the world of labels too. Brands are moving from gaudy and bold labels to uncluttered, neat, and sophisticated labels. Clean labels grab more attention in the noise. Through technology, you can ensure your customers can access all the information they need without excessive words on the labels.
Interactive Packaging Experiences
Augmented reality has changed the game. Customers can now experience products in their worlds before making a purchase. By scanning labels or using AR filters, you can visually experience the product before you own it. This is a major game-changer and brands who adopt it first will have an advantage.
Personalized QR Codes for Consumer Engagement
Loyalty programs and exclusive discounts make everyone feel special. These will stay but will take on a different form. QR codes on product labels allow you to offer customized offers, discounts, and information for customers. This increases a sense of exclusivity and fosters brand loyalty and advocacy.
Partner with M&R Label to Continue Winning in 2024!
We’re excited about the new label trends and packaging designs we’ll witness in the New Year. It’s our goal to keep up with the latest innovations in label design & printing technology and continue bringing our clients to new heights of success! Do you have plans for updating your product marketing in 2024?
Partner with the professionals at M&R Label to leverage these new trends and have access to the best resources available. With over four decades of experience and the capabilities that only a full-service vendor can provide, we’re ready to assist your company with the highest quality custom label designs, premium materials, fast-turnaround times, and superior printing techniques.
Whatever your label project may require, the M&R team is happy to provide a unique, winning solution! As your full-service label partner, we always want what’s best for your product. The customer always comes first. Contact us to learn how our team can help you outshine the competition!