Linerless labels are a sustainable, innovative method that can bring your product marketing up a notch! They’re considered a game changer in the world of labeling and for good reason.
Linerless labels have gained popularity among businesses of all sizes and industries due to countless benefits. In fact, the Linerless Labels Market was valued at around $1.87 billion USD in 2022 and is estimated to reach $2.87 billion USD by 2032!
Linerless labels are essentially self-adhesive labels that do not have a liner or backing paper, which makes them environmentally friendly and cost-effective. In this article, we will explore the advantages of linerless labels and discuss why businesses like yours should consider using them.
From reducing waste to improving efficiency, linerless labels have a lot to offer, and M&R Label is excited to dive in…
What are Linerless Labels? How Do They Work?
Traditionally labels have a silicone backing called a ‘liner’. When you apply the label, this line is discarded which contributes to waste. In contrast, linerless labels do not require a liner as they stick to themselves. How does this work? A release coating is applied to the top of the label. The labels peel off easily during application, and once applied grip the surface tightly. This technique makes linerless labels a unique adhesive-to-adhesive design.
Examples of Industries Using Linerless Labels
Linerless labels are versatile and so are used across various industries. Here are some common examples:
- Retail: Linerless labels offer a sleek and modern look and hence, a lot of consumer goods make use of them. Their use also helps these companies reduce their waste, improving their brand image. They are also very useful for shelf displays and promotions as they are easy to apply and remove, and don’t generate a lot of waste.
- Food and Beverage: Linerless labels are moisture-resistant, making them a winning choice for food and beverages. These products often come into contact with moisture and temperature changes and hence, need moisture-resistant labels. Linerless label printing is also extremely efficient, aiding the high-speed labeling of these products.
- Logistics and Shipping: The durability of linerless labels makes shipping and logistics operations more efficient. Since they are durable, packages are identified and can be tracked easily.
- Pharmaceuticals: A lot of medicine brands use linerless labels. Since they are tamper-proof, they guarantee the safety and authenticity of the products. This authenticity is extremely valuable for customers buying these pharmaceuticals.
Benefits of Using Linerless Labels
The applications of linerless labels are endless. They are also becoming a popular option for more and more industries. But what advantages does your business get by opting for linerless labels? Here are some benefits that can have a significant impact on your business.
Sustainability and Environmental Impact
Traditional labels contain a silicone liner. When disposed of, the silicone cannot be recycled or decomposed, meaning it only ends up in landfills. This leads to increased waste generation and an increase in the business’s carbon footprint. Today‘s customers value and love sustainable and eco-friendly brands. Hence, businesses who opt for eco-friendly business practices such as using linerless labels, get a double benefit. They pollute less and earn greater brand image and loyalty by following these practices.
Cost-Efficiency and Material Savings
Since linerless labels don’t require liners, they use less material. This leads to material efficiency and cost savings. These labels also come in longer rolls, streamlining operations and increasing production efficiency as rolls need to be changed less frequently, saving time. Hence, you benefit from reduced material costs and operational efficiency, both of which offer significant financial advantages, especially for small businesses.
High-Speed Application and Increased Productivity
Linerless labels offer high-speed application, which makes them perfect for industries with fast-paced production. Liners don’t have to be removed, saving downtime and getting the work done faster. Productivity is increased during the labeling process and you don’t have to spend time disposing of the liners, saving cost and effort.
Enhanced Design Flexibility
The absence of a liner offers you a lot of creative advantages. Since you are not restricted by the liner, you can create unique shapes and sizes and increase customization. This becomes valuable for businesses in industries where product aesthetics matter a lot and can make all the difference.
Greater Customization
In this competitive world, businesses need to stand out, especially smaller ones. One way to do that is through innovative custom labeling and packaging. Linerless labels allow for greater customization opportunities while helping you cut costs. This means that you can be as creative as you want without worrying about paying more. The greater and more unique the customized label, the higher your chances of developing a good word-of-mouth or social media virality!
Boost Efficiency & Increase Sustainability with Linerless Labels from M&R Label
No matter what custom labels you opt for, you need a full-service label vendor by your side that can deliver high-quality professional labels. If you want your business to stay ahead of the curve, it is important to only work with the very best. That is where we come in!
As your full-service label partner, we can help you create the perfect unique label to make your brand stand out. We can design, print, AND apply your labels in house. At M&R Label, we are committed to offering our customers a seamless, end-to-end custom-label experience from design to application.
With the latest cutting-edge technology and decades of experience, we’re ready to offer you premium labels, excellent customer service, and speedy turnaround times. What are you waiting for? Partner with M&R for the most convenient 5-star label experience possible!
