What is the first thing that attracts you to a new product? Appearance! As they say, first impressions are everything – especially when it comes to catching the eyes of today’s consumers. An attractive label design can make all the difference between a product that stays on the shelf and one that ends up in a customer’s cart.
However, the game changes when you’re selling products online. Without the sense of touch or smell, the appearance of the product and branding becomes even more important. There is no physical connection yet, which means designing labels for online product lines is slightly different than designing labels for physical products.
Your product label design and presentation on a virtual storefront can significantly impact your bottom line. It’s not enough to simply post pictures and add a description. The online marketplace has become a buyer’s hub, highly convenient, immediate, and hassle-free. As a result, the majority of buyers now order anything they need right from the palm of their hands.
M&R Label is here to discuss the importance of smart label design for successful e-commerce products!
E-Commerce Labeling is Critical
If you are serious about launching an e-commerce product, be warned that online stores are a different world compared to brick and mortar retailers. This will require a whole new strategy when it comes to product marketing. And if you sell in stores but not online, it may be time to change that!
The latest forecast predicts worldwide e-commerce sales will exceed $7 trillion and 23% of all sales by 2025! Here are a few more key statistics to consider:
- 78% of customers turned to online shopping ventures during the pandemic.
- Currently, 45% of customers shop online once or twice weekly.
Let’s make sure customers can easily find and recognize your products in the digital space.
What are E-Commerce Product Labels?
Whether shopping online or in person, your product label can make or break sales. That’s why label design, branding, and aesthetic are truly the key to product marketing success. Custom labels and innovative designs are essential when targeting online buyers. Catch their eye with a clean and crisp design, and encourage them to check out the benefits and information of your product. To create unique and captivating e-commerce labels that will attract and impress customers, follow these steps. For the best results, consider consulting with a professional custom label printer like M&R Label, who can take care of all your custom label needs under one roof…
Product Name
The name, as well as the design, is how you hook your online customer. Choose a product name that is not only easy to pronounce but also easy to recall. Clothing brands like Mango, Zara, and Nike use one word with easy-to-remember spellings; this is one of their major USPs. A straightforward name will help you gain brand loyalty and make it easier for the customer to revert to your store after checking the others around.
Exciting and Clear Description
Your name, as well as the description you choose, can make or break your product. Capturing the audience is difficult, but if you give them what they want, they will return for more. You hook them by adding custom labels, clear information, and a design they can’t miss. Apart from that, it’s highly recommended to use keywords with your custom labels so that your product shows up on top. You can use keywords like online shopping, online store, online retailer, etc., to optimize your product online.
Bold Colors and Unique Design
Using bold colors and unique branding on product labels and packaging is crucial for businesses looking to stand out in a crowded market. Consumers are bombarded with countless options, so a label that catches their attention and feels fun and fresh is more likely to be noticed and chosen. Bold, eye-catching colors can help a product to stand out from its competitors, and a unique branding scheme can help consumers easily identify a product and remember it for future purchases. You want your labels to pop while staying consistent with your brand’s message, value, and concept.
Clear Images
Next, let’s talk about how to present your product. Providing a 360-degree view of your product will allow customers to see all angles. You don’t want your customers to have to guess what the back or sides of your products look like. In addition, using bright, clear, and clean pictures can also help increase sales. Ensure that the image quality is high, with your product at the center of the picture. Be careful not to use colorful distractions that may take the attention away from your product. If you use icons and logos, make sure they represent the essence of your product. When done correctly, your logo and icons can improve conversion rates and sales.
Instructions Where Necessary
E-commerce products are different from physical products. Unlike physical products, e-commerce products have descriptions. So, if you want to skip the instruction manual, you can. However, some products require a detailed instruction manual; ensure you include that and don’t confuse the customer. A video description is also a brilliant way to demonstrate how your product works. It will help the customer understand the usage of the product and decide whether it’s for them. Failure to provide clear instructions for products that aren’t self-explanatory will only disappoint your customers. You might make an initial sale, but your customer retention rate will suffer. In such cases, the customer may leave a negative review that may not bid well for your company or product.
Easy-to-Read
Make sure your label’s text and design are easy to read and have big and clear fonts. You want your customer to know what the product is about without spending pointless minutes zooming in and out to read the label. Easy-to-read labels help with product marketing as well. With clean, clear, and concise labels, your targeted customers can gauge what the product is at a glance.
White Space
When designing for e-commerce, adding white space is a great idea. When you cram information one after another, you confuse the customer and make your product look unsightly. A busy label serves no purpose; keep your custom label as minimal as possible. White space helps add a minimal look to your design and make it look modern and chic if that’s the look you are going for.
Trust M&R Label for All Label Design + Print Needs
Online shopping has become a lifestyle due to its hassle-free nature. People are even buying groceries online, and this trend is expected to continue. By the end of 2026, online shopping is predicted to make up over 20% of the U.S. market. You’ll want to trust the experts at M&R Label for all your custom labeling needs; we know what strategies work both in-store and online.
No matter the size of your business or industry you’re in, we’ll identify the perfect custom label solution for your unique needs. If you’re contemplating a new product launch or a rebranding, you’ve come to the right team for the job! We have access to countless materials, finishes, colors, and printing methods. Is sustainability important to your company? We can accommodate! Do you need help with inventory management? We’ve got you covered. The possibilities are endless when you partner with M&R Label.
