2023 has arrived! A new year is always the perfect time to take a look at what our industry expects to see in the upcoming year. That means it’s time to start thinking about what trends will be big in the world of all things marketing and label design. At M&R Label, our experts have been keeping an eye on the latest developments in the label industry, and we’ve cultivated the top product marketing trends for 2023.
In our fast-paced, ever evolving marketplace, professional branding and custom packaging helps businesses maintain their brand identity. And new tools and techniques allow companies like yours to dazzle customers. In this blog, we kick off the New Year by taking a look at some of the top label design trends and marketing predictions in 2023. From bold, bright colors to unique, eye-catching shapes, these design elements will make your products stand out!
2023 Label Design Trends and Predictions
A new year often calls for a new look. When was the last time you brought your product labels up to speed? Does your brand need a more modern label design? Is your packaging outdated and cheap looking? When it comes to marketing your products, every consumer touch point is a valuable experience and an opportunity to make the best impression on consumers.
Spending your annual budget on custom packaging and labels may seem excessive, but the numbers prove otherwise. In fact, 80% of consumers say labels are crucial to their purchase decision and 73% of consumers prefer brands that personalize their shopping experience. Investing in your product labels and custom packaging will not only increase your sales, but also grow your brand recognition for repeat customers.
But what specific packaging and design tactics will resonate with consumers this year? Let’s explore…
Bold and Bright Colors
Subtle, pastel hues are out. 2023 is going to be bold, vibrant, and loud! With new printing techniques in the market, we anticipate that quirky, striking, and bold colors will be more popular. From electric blues to neon pinks, these colors will grab the attention of your potential customers whether they see your product on store shelves or online. If you want to make a statement, consider using a bold and bright color palette in line with your brand colors.
Unique and Eye-Catching Shapes
Unique and eccentric shapes will also grow more popular this year. For online brands, quirky shapes are easier to manage, since they are not restricted by shelf space and size. Although this trend is sure to continue in 2023, we don’t recommend a radical change in shape to established brands. Customers used to one style of packaging may be put off by unconventional designs.
Metallic accents are associated with luxury products, but 2023 may change that. We expect to see more mid-level brands use metallic accents, colors, and typography on their packaging. New foil stamping and printing techniques have picked up momentum. And with new stamping techniques, you can use metallic accents for your labels without exceeding your budget.
What if we told you it was possible to help the environment and make more money at the same time? Does that sound too good to be true? Spoiler alert: it’s not! As people grow conscious of what they consume, they demand transparency and sustainability from their favorite brands. Sustainable brands are also more likely to be talked about, go viral and become trendsetters. To put things into perspective, 60% of consumers are more likely to buy from businesses that use sustainable packaging, according to a survey from the Recycled Paperboard Alliance. Hence, for 2023, we will see more biodegradable and recyclable materials in packaging. Creative packaging may also be upcycled, and customers can retain them for a long time.
Labels have limited real estate and there is only so much that you can do. With QR codes, brands can offer more product information, instructions, user guides, links to social media, and so much more. QR codes make your brand more engaging and interactive. It’s an easy way to keep the customer engaged with your product even after purchasing.
Augmented Reality and AI
Gone are the days when AR was limited to video games and simulations. As AR tech becomes more sophisticated, we are likely to see more brands implement the tech via interactive tools for customers. From product demonstrations to interactive games, augmented reality can provide a unique and engaging experience for your customers. If you’re looking to add augmented reality to your packaging, consider using a service like Blippar to create an AR experience for your customers.
From custom labels to monogrammed packaging, personalization offers an intimate connection with buyers. They feel emotionally connected to the brand and love shopping for products that resonate with them.. Personalization today takes various forms – build your bundles, choose custom labels, etc, all enhancing the product experience for the end consumer. Depending on the industry you belong to, find out more about how custom packaging can add value to your product.
Brands are big on creating luxe and exclusive experiences for their customers. We predict that luxury packaging will be big in 2023. Even if your product isn’t the height of luxury, there’s no reason why your packaging can’t be. Choose premium materials – textured paper, soft tissue fabric, and unique finishes with foil and metallic accents to deliver an exquisite experience that leaves your customers feeling like royalty.
Sometimes less is more. A prominent and recurring packaging trend is minimalism and we believe it will continue to be the rage in 2023. With sleek designs, sharp and smooth cuts, neutral palettes, and futuristic elements, minimal packaging is the go-to for several technology and luxury brands.
Social media somewhat leveled the marketing playing field. That means only the most innovative brands will stand out from the pack. Customers’ eyes will always gravitate towards unique products and experiences. Innovative packaging can help you deliver those experiences. The packaging and custom printing industry has evolved and it will likely continue innovating and charging forward as new tech emerges. At M&R Label, we use advanced techniques like flexographic printing and variable data label printing. These options help us drive down the cost of printing labels and allows you to have more flexibility with your designs.
Partner with M&R Label in 2023
As we settle into 2023, it’s important for companies of all kinds to stay inspired to keep improving and motivated to look for new ways to be better! One way to do that is to stay on top of the latest trends in label design and product packaging to ensure that your business is ahead of the curve and out-sell the competition. 2023 will be an exciting year for brands and the packaging industry with all the new design elements, along with incorporating more interactive technology.
If it sounds like a big undertaking to stay ahead of the competition, that’s because it is! There’s a lot that goes into a successful brand and customer experience. The good news? Your company doesn’t have to go at this alone. Partner with the custom label professionals at M&R Label. We have decades of custom label design and print experience to bring your brand to new heights!
Our team of experts will guide your business every step of the way in making the best label design and custom packaging decisions. There’s no project too big or small for us! We treat all customers with the same attentiveness, creativity, and respect. For custom label design and printing, we offer a wide range of printing technology, label materials, and more to choose from for your unique needs.
Our specialized and highly qualified teams work with businesses in every industry across the country to deliver premium, custom labels on time, on budget, and on target! Between shipping labels, label inventory, ink management and more – we’ve got you covered.