When it comes to designing custom product labels and choosing the best label printing partner, there’s more to consider than simply how your labels will look. It’s all about the behind the scenes process as well. You’ll need to make sure the label printer offers innovative printing technology.
Are they up to date on the latest custom label knowledge and trends? Do they offer appropriate materials for the label you require? Find out what their printing capabilities are and make sure they offer techniques that are best for the type of label your business needs. There are a wide variety of printing methods and it’s vital to make sure you work with a printer that knows what they’re doing…we know we do!
Today we’re going to share the process and uses for a very popular label printing method at M&R Label: Flexographic Label Printing Services
Since 1989, M&R Label has been using flexo presses to print millions of labels for many applications across a variety of industries. Flexographic labels are a highly versatile label solution that can be applied on nearly all packages. Fun fact: these presses can achieve speeds of 500 to 2000 feet per minute!
Flexographic Label Printing (commonly referred to as flexo) label printing is a super fast and efficient method. It’s typically used for high volume applications. This form of printing utilizes a flexible relief plate. A flexible printing plate is used to transfer ink to printable substrates in a high-speed rotary process. Basically, plates (made from artwork printed on film) pick up ink and distribute it on the label material to create the finished product.
Flexo can be used for printing on almost any type of substrate, including plastic, metallic films, foils, boards, cellophane and, in most of our uses, paper. You’ll likely see flexographic product labels on any type of product, making it a great solution for any company. A few examples of products printed on flexo presses include adhesive and shrink-sleeve labels (as you see on bottles), cartons, pouches, bags, gift wrap, labels, envelopes, and so much more!
Flexographic labels provide rapid speed at reasonable cost with design flexibility. Flexographic label printing offers several advantages, such as:
- Ideally suited for longer runs as press speeds are typically between 180 and 320 feet per minute, resulting in a lower price per label for you.
- Ability to produce solid colors on many different substrates.
- Lower cost of consumables.
- Flexographic printing equipment can be eco-friendly. For example, the use of water based inks minimizes the environmental impact and reduces the level of toxins that are released into the air.
- Can be used with any color and finish you’d like!
This is a traditional printing method that has proven itself over and over again through the test of time!
M&R Label Offers Innovative Label Printing Techniques for Every Industry
When partnering with a printing professional, you’ll want to make sure they provide all of the services you’re interested in – not just printing. These “extras” can include things like label design and inventory management as well. At M&R Label, we pride ourselves on being pioneers in the label printing industry. We provide technologically advanced and eco-friendly printing solutions, such as flexographic, digital, thermal, and variable data printing options.
Other printing services we offer include:
When you choose to work with M&R Label, you can be confident that we are experts in designing and printing custom labels. Our 30+ years of experience and talented team are the perfect combination for a successful label printing experience. We have established ourselves as a trusted printing partner and have helped to define what “high quality” custom labels mean for every industry.
Exceeding customer expectations time and time again is our number one priority! Our motto is: the customer has, and always will, come first. We think of our customers as family and we will do everything we can to help you achieve your goals and be successful!
The M&R Label team is committed to providing impressive labels at a fair cost, along with extensive label printing & design knowledge. We will do whatever you ask of us, not the other way around! We’re happy to print any unique font, vibrant color, or image you need – on any type of material and shape!
In this highly competitive marketplace, it’s critical to make sure you’re using premium labels that stand out from the rest! Whatever products you are selling, these items need labels & packaging that will grab the consumer’s attention.