Custom Label Capabilities Pt 1: Benefits of Digital & Variable Data Printing - M&R Label

Custom Label Capabilities: Benefits of Digital & Variable Data Printing

Blog, Custom Labels
When it comes to designing custom product labels and choosing the best label printing partner, there’s more to consider than simply how your labels will look. It’s all about the behind the scenes process as well. You’ll need to make sure the label printer offers innovative printing technology.
Are they up to date on the latest custom label knowledge and trends? Find out what their printing capabilities are and make sure they offer techniques that are best for the type of label your business requires. There are a wide variety of printing techniques and it’s vital to make sure you work with a printer that knows what they’re doing!
Today we’re going to give you the breakdown and benefits of two popular label printing methods at M&R Label: Digital Label Printing & Variable Data Label Printing.

Digital Label Printing

Today’s innovative printing technology has paved the way for faster, more economical methods such as Digital Printing!
The Process

Digital printing is the process of transferring digital-based images directly to various media, such as labels, paper, canvas, cardstock, etc. In other words, it’s a much more modern method of production that makes prints from electronic files. Basically, your artwork is created on a computer and then printed directly onto the material of your choice.

Digital label printers read digital design files and use ink heads to print those designs directly onto label materials, thus eliminating the need for plates. Unlike flexographic, digital printing requires no printing plates or set up, resulting in quicker turnaround times for our customers.

The Benefits

It is very cost-effective, much faster (requires less set up), and allows customers options for easier customization of a wide range of products. This method is an economical way for printing prime, custom, short run label orders. The press speeds are slower than flexo, but there are several advantages to digital printing:

  • There are no plate costs.
  • There are no minimums when printing digitally.
  • Ideal for small runs and multiple versions of the same size, saving you time and money.
  • There are fewer steps when printing digitally compared to flexo and, as a result, your labels can be delivered faster.
  • Exceptional print quality, clear graphics, and crisp text.
This type of printing is very reliable and produces the highest quality custom labels you’ve ever had!

Variable Data Label Printing

The innovation of Digital Label Printing has made way for Variable Data Label Printing!
The Process

Because variable data printing is done digitally, it allows us to change information (variables), such as text, numbers, or images, from one label to the next without stopping or slowing down the printing process. Therefore this process lets you get your variable labels faster and cheaper than if they were done traditionally!

Do you need sequential numbering on your bar code or case labels? Do you need to change the company name, color, or scent without changing the image or other information? It even can be used for personalizing products or marketing campaigns!

Variable Data Label Printing is especially popular for products in industries such as  food & beveragechemicalshealth & beauty products, and cannabis.

The Benefits

Variable label printing gives customers a fast, affordable solution for printing custom labels that require slight variances. A few benefits of this method include:

  • Simple to personalize products.
  • Use the same design with a different language printed.
  • Useful for marketing campaigns and promotions.
  • Lower label costs for products with many flavor, scent or seasonal variations.
  • Easy to add barcodes, consecutive numbering and other identifiable markings.
Whatever your variable data need is, our team is ready to help create and produce the perfect label solution for your business!

M&R Label - Variable Data Label Printing

M&R Label Offers Innovative Label Printing Techniques for Every Industry

We suggest that your business utilizes our Digital Label Printing and Variable Data Label Printing services. Digital printing is an economical way for printing prime, custom, short run label orders. Variable data printing is done digitally and allows us to change information, such as text or images, from one label to the next without stopping or slowing down the printing process.

When partnering with a professional, you’ll want to make sure they provide all of the services you’re interested in – not just printing. These “extras” can include label design and inventory management as well. At M&R Label, we pride ourselves on being pioneers in the label printing industry. We provide technologically advanced and eco-friendly printing solutions, such as flexographicdigitalthermal, and variable data printing options.

Other printing services we offer include:

When you choose to work with M&R Label, you can be confident that we are experts in designing and printing custom labels. Our 30+ years of experience and talented team are the perfect combination for a successful label printing experience. We have established ourselves as a trusted printing partner and have helped to define what “high quality” custom labels mean for every industry.

Exceeding customer expectations time and time again is our number one priority! Our motto is: the customer has, and always will, come first. We think of our customers as family and we will do everything we can to help you achieve your goals and be successful!

The M&R Label team is committed to providing impressive labels at a fair cost, along with extensive label printing & design knowledge. We will do whatever you ask of us, not the other way around! We’re happy to print any unique font, vibrant color, or image you need – on any type of material and shape!

In this highly competitive marketplace, it’s critical to make sure you’re using premium labels that stand out from the rest! Whatever products you are selling, these items need labels & packaging that will grab the consumer’s attention.

Interested in working with us? Ask to see our portfolio for samples! As your chosen custom label printer in Chicago, we guarantee quick turnaround, high quality materials, and creative label design.

Ready for a custom label solution tailored just for your business? We are awaiting your call and ready to start the presses!
Contact us today to request a quote(708) 534-6621

Next: Choosing the Best Material for Your Product Labels

Work With M&R Label

Let the label specialists at M&R Label handle your custom label printing needs!

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