While selling beverages, compliance with the legal regulations is a must. Regardless of the size of your business, you cannot ignore the laws set by the food regulators.
This is why big brands have entire legal and design departments to work on this aspect. But as a small or medium business who must be concerned about costs, this article presents in-depth detail about what to include on the beverage label and how to design it to ensure legal compliance. Besides, you also have to understand the terms like organic beverage, sports beverage, sugar content etc., to understand the exact labeling process for your product
Importance of beverage labels:
The label can play an important role in actual sale of your product. Not only do they provide necessary information about the product, but the look of the label clearly has the ability to drive consumers to one product over another.
Moreover, beverage labels are essential for the legal compliance set by the food regulatory authority.
What information should you include on the beverage label?
When designing the beverage label, you must know about the integral information to include on it.
As essential information, you must include a list of all the ingredients used in the beverage. You must not miss the additives that are part of your product. In addition, if any of the ingredients in your product is included in the list of EU 14 allergens, you must mention it in bold.
Nutritional requirements of each ingredient, manufacturing, storing, handling, preparation information, and expiration dates must also be listed on the labels.
As a good management practice, you can include the batch number and barcode for tracking & quality assurance.
But there are a few exceptions. Any beverage containing more than 1.2% alcohol does not need to disclose the ingredient list or core nutritional information. So, if you have such a product, you can avoid doing so.
Is there a specific order in which you should list your ingredients?
You must include all the ingredients in the order of quantity. With the main ingredient mentioned on the top, you can continue with the complete list. You must follow the same priority order for the allergens, but with a different font and layout setting.
What else can you include in your beverage level?
You can explain the product description and recommended usage of the product to help consumers with handling your product. Moreover, you can even add a helpline number on the label as a piece of additional information.
What safety information should you include?
The temperature of the product and storage conditions are other details to include on the beverage label.
By following these details, you can create a perfect beverage label for your product on your own. Don’t forget the aesthetic appeal of the label design to ensure readability and attract more customers to your product.