Do you need to know everything about the white label product strategy? We’ll share all the information about it here in this article. So, stay tuned.
What is a white label product?
White Label Product is the product procured by a brand from the third-party who is the manufacturer. The customers assume the product to be owned and manufactured by the brand.
Brand on the white label product:
The label on the white label product is requested by the brand. The manufacturer is responsible for putting the brand’s name and the right packaging for the white label products.
Usage of White Label Product:
The user of the white label product is the company promoting and selling the product; the manufacturer is a different company. So, the entire plan to sell the products is managed by the ordering party rather than the producer; the manufacturer gets the guarantee of the sale of the entire stock.
Businesses following the White Label Products:
There is no specific industry in which the White Label products are prominent. However, it is usually done by large brands in the retail sector. Below are the main sectors where White Label Products are prominent.
The multi-national companies often use White Label products for manufacturing their own products.
Even in the electronic sector, White Label products are common. Large companies get their products manufactured from a third party and use their labels to create low-priced products.
Service White Labels:
The white labels don’t have to be in the manufacturing sector only. They can be in the service sector too. You can use third-party vendors for performing different services when considering the service white labels.
Advantages of White Label Products:
Below are the main advantages of White Label Products:
- A company can pursue various product lines using the White Product Label strategy.
- For the third parties, White Label Products can receive sales assurance and big contracts.
- The large stores can offer discounts to the customers because of the low manufacturing cost.
Disadvantages of White Label Products:
Here are the main disadvantages of White Label Products:
- White Label manufacturers produce products for more than one company, so there is a chance of duplication.
- The white label products make the organization strong, there is little prospect for new organizations to enter the market.
The white-label product can provide a new strategy for the business. If you want to initiate a brand, opting for this strategy is a great thing to do.