Dealing with labels might not seem as problematic as it is! After all, they are just labels. You have managed the entire product creation, what harm could a simple label create?
You might be underestimating your labels!
They are highly sensitive and require ideal environmental conditions to work as expected.
In extreme heat or moisture, expect your labels to show different deformities that would put all your investment in the drain.
To avoid such a scenario, it is essential to understand how heat and humidity can impact your labels. With this knowledge, you can take steps to mitigate the negative impact.
So, let’s see the primary aspects where heat and humidity can impact your product labels:
Excessive heat and humidity can impact the adhesion capabilities of a label. When affixing the tags, you might not only go through multiple problems, but your stickers might not even stick in the first place.
So, what’s the solution? You need a controlled environment for fixing your labels to the relevant product. The more closely you maintain these factors in the ideal range, the better results you should expect.
It is not only the affixation of labels; you can face problems during storage too. The higher the temperature and humidity your labels will have to go through, the more damage you can expect on your labels.
Resultantly, your stickers and tags won’t fit the products properly, distorting your brand image (if you choose to go with the same levels) and adding in more costs (if you reorder your labels).
Even if you decide on compromising the other aspect of the labels affected by high humidity levels, their overall look won’t let you. Excessive moisture can make the corners of your stickers curl up as soon as you place them on the product. A bit of pressure on these labels can get them off the product.
It means that your product would look outdated or below par. It will hinder potential customers from buying the product and the retailer from selling your product. In any case, it is not the ideal scenario you could be hoping for.
How can you mitigate the impact of heat and humidity?
Here are a few steps to cope with the environmental conditions associated with your labels and your product (from the food industry, beverage industry, cannabis industry, health industry, supplements industry, shipping and packaging industry, and industrial products)
- Store your labels in a relatively cool and dry place to ensure they are perfect for usage.
- Wrap them in plastic sheets to prevent moisture from getting in direct contact.
- If your product is chiller or hotter than the average temperature, put the labels you’ll use on them in the same condition for an hour or so to ensure affixation won’t create sudden temperature or humidity changes.
- Try and maintain a steady environment with optimal humidity and heat values (unless your product requires otherwise) to affix the labels in the best possible way.
- Lastly and most importantly, try avoiding the paper labels and shift towards Polypropylene and vinyl raw materials.
If you are unsure about the proper material for your labels, select a label printing company that can help you with this aspect. At M&R Labels, we ensure our clients get the right tags for their specific labeling needs. It makes avoiding problems that might arise from excessive heat and humidity easier.