Packaging is undoubtedly one of the most critical aspects of product marketing. It helps companies deliver their products safely from the factories to the end consumers.
However, the packaging method and material used in the process have changed significantly over time, and what’s prominent now is flexible packaging.
It is a specialized packaging type where you can utilize non-rigid material to ensure higher customizability and make it more economical.
One prominent feature that differentiates regular packing from the traditional one is its ability to be readily changed when put to a specific use.
This article will explore what flexible packaging is and its benefits to different industries.
What Is The Material Used In Flexible Packaging?
With the change in the overall look and feel of the flexible packaging, not all the materials from the traditional packing methods can be used here.
Usually, the materials required in this packing are easily moldable and non-rigid. The most prominent are paper, plastic, film, and aluminum foil.
What Does Flexible Packaging Look Like?
You must be wondering how flexible packaging actually reflects as an end product. So, let us share a few examples of what to expect. Bags, pouches, liners, wraps, and roll stock utilize flexible packaging.
Food and beverage industry, personal care, and pharmaceutical industries are often more suited to benefit from flexible packaging. If you think your product can fit in any of these packaging types, you can indeed utilize them.
Below is the description of a few prominent packaging shapes you can expect from Flexible packaging:
Sample pouches – small packets made of foil, they are heat sealed to ensure the safety and extended product life
Sachets – flat packs made of layered packaging material
Printed Roll Stock – unformed pouch material with information of the brand printed on it.
Stock Bags – blank bags or pouches; you can add your label to promote your brand
Benefits Of Flexible Packaging
Flexible packaging is becoming prominent in the industry as it comes with several advantages. Here are the prominent ones:
Convenience
One of the benefits you can expect from flexible packing is its convenience not only for the manufacturers but for the consumers too.
Such packaging makes the product easy to store, carry and open. In most cases, you can expect it to increase the lifespan of the product you’ve packed using this packaging type.
Sustainable option
Paper and aluminum foil, widely used in this packaging type, are recyclable materials. As customers shift towards sustainable products and reduce carbon prints, such packaging attracts them more. They’re even willing to pay a higher price for a product that offers flexible pricing. For consumers, such packaging offers higher value as compared to the traditional packaging type.
Easier shipping and handling
This packaging type is lighter in weight and flexible in dimensions, so handling, storing and shipping it becomes easier. Your cost associated with these activities will also decline significantly.
Extends the life of the product
The packaging can keep the UV rays, dust particles and microorganisms away from the product and helps extend the product’s life. Even when the product is opened once, flexible packaging allows consumers to close the pack properly and save it for later use.
Enhances product efficiency
The creation of flexible packaging requires less base material. Also, the time needed to produce the flexible packages is lower than the rigid alternatives. Thus, the overall efficiency you can expect from this packaging type is higher.
Customizable
As a manufacturer of the products, you can enjoy more customizability with flexible packing. By sharing your requirements with the packing company, you can get alternatives depending on your products. Similarly, you can also get innovative options for labeling, making your product unique compared to the competitors.
What are the major industries where flexible packaging can be used?
Flexible packaging is the best choice for products in different industries. Here is an overview of how this packaging can be used in these industries:
Food and beverage Industry: Pouches, sachets and customized bags are the major types of flexible packing options in this industry.
Cosmetics: Pouches, reusable bags and paper bags are the most prominent ways of using flexible packing in the cosmetic industry.
Cleaning Industry: Storing products, single-use detergent packets, and sachets are the main packaging types used in the industry.
Personal Care: Sample pouches, paper bags, and wraps are prominent in the personal care industry.
Summing up
You can get flexible packaging for your brand if you serve any of the above industries. You might also want to try this packaging if your product can fit in non-rigid packing.
Even within this packaging type, you don’t have to worry about branding and using suitable labels. M&R Labels is here for you and can offer customized labels to help your customers recognize your brand and help you form the right image.
Contact us today to get a quote for your labeling requirements.
