When the seasons change and the air gets cooler, our natural tendency is to get cozy with our favorite seasonal beverages and find ways to stay warm. Just as the weather influences our clothes, it also influences our taste! Now is the time for indulging in your favorite drinks – not only according to color for aesthetics, but also for enjoying the special limited time flavors. In fact, apart from the beauty of nature changing around us and taking part in holiday activities, many people say their favorite part of a new season is a new palette to choose from. We’re also approaching the holiday season…these specialty flavors make great gifts!
Offering Seasonal Beverages To Your Customers
As we transition to indoor activities and alter our eating habits for Autumn, our taste buds are ready to switch over to our favorite fall wines and craft beers! During the Autumn months we gravitate towards specialty craft beers and sophisticated wines; for example hard ciders, drinks with hints of ginger, pumpkin, or maple, and of course light-medium bodied reds. Then we transition into the cold Winter months; warming up with drinks such as winter spice beers, drinks flavored with cherries, chocolate, or caramels, and full bodied reds or oaked-white wines.
“The world of craft beer is rooted in creativity, and one of the ways that small and independent brewers showcase that creativity is through the creation of seasonal beers. Seasonal beers are a unique, fun way to capture the essence of a particular season.” CraftBeer.com
Alcohol beverage sales in the U.S. have continued to thrive even during the pandemic. According to Forbes, “On-premise sales for consumption in an establishment such as bars, restaurants or winery tasting rooms typically would decline. While off-premise “to-go” sales of packaged product for home consumption from grocery and liquor stores or mail order firms would increase. From the standpoint of a producer, they would roughly sell the same amount of spirits, only the distribution channel would change.”
How Will Our Drink Products Stand Out From The Competition?
It’s no secret that our country is home to a following of craft beer fanatics and wine lovers. Did you know that there are over 10,000 wineries and more than 7,000 breweries in the United states alone? So the question for your business becomes: What can we do to stand out from the rest? Our first recommendation is to take part in specialty seasonal offerings!
IBISWorld estimates that revenue for the Online Beer, Wine and Liquor Sales industry will increase 11.2% in 2020 alone. Thus liquor sales have remained steady during COVID-19 through bulk wholesale purchases, mail orders, and online ordering. Wineries and distilleries are keeping their clientele active through fun activities like virtual happy hours, live streaming bartenders offering recipes, mixology demonstrations and group tastings.
Custom Seasonal Beverage Labels for Beer and Wine
M&R Label’s second recommendation to stand out from the competition is by creating unique, high quality drink labels. There are a variety of creative ways you can make your labels wow customers. Consider the following: design aesthetic, your target demographic, using unique materials, trying different shapes & sizes, and of course creating crisp, vibrant graphics. Don’t forget using a high resolution printer to make sure the ingredient list is easy to read! All of these details are the perfect combination for a unique, top of the line seasonal beer or wine label.
When choosing a custom label printer, make sure they are well-versed in the regulations for your industry…we know we are! Many beverages are exposed to ice buckets, fridges, and oily hands – it’s vital to use waterproof and oil-resistant label materials. Also think about the laminate finish you prefer, such as gloss or matte. Not sure where to start with the label design? No worries, that’s were M&R Label comes in! We have the perfect solution for you!
In this highly competitive market, it’s critical to make sure you’re using premium labels that stand out from the rest! Whether you’re selling beer, spirits, or wine, these items need labels & packaging that will grab the consumer’s attention. M&R’s superior label design, extensive digital printing technology, and quick turnaround times are just what your business needs!
M&R Label can print any unique font, vibrant color, or image you need – on any type of material and shape! This includes those vibrant reds, oranges, and yellows with graphics of leaves, ginger, and pumpkins for Autumn beverages. Or bright whites, blues, and deep reds for displaying a fresh snowfall and dark cranberries on Winter product labels.
We highly recommend that your business utilizes our Digital Label Printing and Variable Data Label Printing services. Digital printing is an economical way for printing prime, custom, short run label orders. Variable data printing is done digitally and allows us to change information, such as text or images, from one label to the next without stopping or slowing down the printing process. Do you need sequential numbering on your bar code or case labels? Want to add a QR code? No problem!
We’re proud to create and print label & packaging solutions for a variety of clients in the alcoholic beverage industry. Ask to see our portfolio for samples. As your chosen custom label printer in Chicago, we guarantee quick turnaround, high quality materials, and creative label design.