Labels are an essential tool in marketing because manufacturers and marketing teams can capture consumer attention by using them smartly. The retail landscape is quite competitive and brands have to find creative ways to keep their customers engaged.
Labels help highlight discounts, special deals, and other marketing incentives, making products stand out on shelves and encouraging impulse purchases. How can you use them smartly? We will discuss all of the ideas here so that you can promote your brand for the results you want.
Types of Promotional Labels and Their Impact
Promotional labels are not the usual ones, which display the logo of the brand or maybe the catch line. These labels are an additional label added to promote the product during a particular season, or to announce a sale or something that is out of the ordinary.
Here are a few types of promotional labels and how they can impact sales and brand identity.
• High-End Decoration and Embellishments
Would you pick a product that looks dull and colorless or would you pick one that offers some cheerful packaging? It is observed that the majority of people are drawn to bright and colorful packaging. By using speciality finishes like ink, varnish, and lamination, brands can create high-impact graphics that enhance the perceived value of a product.
High-end decorations and embellishments will always add an attraction and these are successful for premium products such as wines or gourmet foods, where aesthetics play a key role in purchasing decisions.
• Variable Information Printing (VIP)
You might think that these labels are VIP and therefore applicable to high-end products, but no. With VIP, brands can create unique and engaging packaging, and they may use any kind of design or add personalized messages or even collectible elements. For example, a children’s shampoo or bath gel may advertise the superheroes from Marvel comics. Customers would end up repeating purchases to collect all characters or complete a series of packaging.
• Peel-Off Coupons and Instant Rebates
Many drugstore cosmetic brands use peel-off labels to reveal ingredients or FDA approvals. This technique saves space and the customer gets full information. The peel-off labels can also be used for on-pack promotions. You can add peel-off coupons or scratch labels to provide immediate incentives for consumers to purchase.
By offering instant rebates or discounts, brands can increase sales while enhancing the perceived value of their products. For example, if you hear that there is a 50% discount on dish washing tablets, you would buy extra only to benefit from the big cut. These labels also serve as an easy way to communicate limited-time offers so that manufacturers can get maximum sales within a short period due to these labels.
• Bottleneck Tags
The beverage industry can use promotional labels in the form of bottleneck tags, which can give the extra attention that a special sale or a promotion needs. These tags help products stand out on crowded shelves as they can highlight promotions, awards, or key product features, such as a new flavor. Bottleneck tags make it easier for consumers to notice and choose the product over competitors
• Shelf Talkers
Don’t we all love the banners and streamers that make every kiosk look festive in the supermarket? These pre-printed flags attached to retail shelves or banners can make the customers come from a distance to see what they are missing out on.
These promotional tools are particularly effective in busy store aisles, where consumers are making quick purchasing decisions.
For example, the dairy products that people pick up mindlessly can be showcased with shelf talkers to compel customers to choose a particular brand in a sea of variety.
• Smart Packaging with QR Codes
Smart packaging and QR codes catch people’s attention because everyone likes something unique and modern. The use of technology in marketing is still something that people look at with wonder. Moreover, if you can integrate QR codes into promotional labels, it allows brands to engage customers digitally. Consumers can scan the code to access discounts, exclusive content, recipes, or interactive experiences.
Many young customers might pick up a digital or smart package out of curiosity, but the convenience it adds to their experience makes this a repeated preference. This strategy not only boosts sales but also helps brands gather valuable customer insights as these codes offer feedback options and give links to websites where customers can contact the manufacturer.
• Twin-Pack and Multipack Shrink Sleeves
Here is the promotional label that every customer loves. I especially look out for candy sales where a big band or ribbon holds two bags together and reads ‘Buy one get one free!’ BOGO offers and multipack promotions are the best way to promote sales while increasing brand recognition. People tend to look out for the same brand again as they believe it would give them discounts and special offers in future as well.
Manufacturers can use bands, or shrink sleeves, which can smartly bundle multiple products together, providing customers with added value while increasing sales volume.
• Base Wraps and Sampling Promotions
For in-store promotions, there can be some cool labels like base wraps. These labels can enhance the visual appeal of tasting stations, attracting more customers to sample a product. Moreover, sample sachets with promotional labels can encourage trial purchases and brand discovery. The best label for promotional sample checking will look good and can get people’s attention from a distance
Best Practices for Using Promotional Labels
• Design for Visibility: Ensure that promotional labels have eye-catching colors and clear messaging.
• Highlight the Offer: Whether it’s a discount, BOGO deal, or rebate, make sure the promotional message is front and center.
• Use High-Quality Materials: Durable and well-printed labels contribute to a positive brand perception.
• Leverage Digital Tools: QR codes and variable printing techniques can enhance engagement and drive online interactions.
• Be Strategic with Placement: Position labels where they are most likely to capture consumer attention, such as near the product name or pricing information.
Conclusion
Promotional labels are a powerful tool to highlight discounts, drive sales, and create a compelling shopping experience. By leveraging different types of labels, from peel-off coupons to smart packaging, brands can enhance their marketing efforts and connect with consumers more effectively.
With the right design and strategic placement, promotional labels can significantly impact purchasing decisions and boost overall brand visibility. We have discussed the different kinds of labels so that you can get some ideas for your next promotional campaign and get the best results possible.
If you’re interested in learning more about our label services and would like us to provide you with a FREE quote, trust the experts at M&R Label to help you!
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