Snow is falling and seasonal beverages are here…the holiday season is among us! The end of November, entire month of December, and all of January are very popular times for promotional items, contests, and giveaways! Many businesses take advantage of offering holiday specials, client gift giving, and new year promotions as an opportunity for marketing.
Seasonal marketing is very popular in the United States because we love the joy of the holidays, limited time offers, and exchanging presents. Who doesn’t like receiving free promotional items or discounts with their purchase? Now is the time to plan your December/January marketing strategy so you can begin ordering your custom promotional product labels!
Offering Seasonal Promotions To Your Customers
Consumers are often overwhelmed when shopping during the holiday months because there are so many choices and distractions around. Make sure your products fly off the shelves and into their carts by offering seasonal promotions with attention grabbing labels! The goals of promotional labels are to entice customers with limited time offers, special discounts, and of course special edition labels that are colorful and fun – and even interactive! These labels will increase your end of year revenue while retaining customer loyalty. Plus these promotions will set you apart from competitive brands that aren’t offering the same deals.
“If a consumer is looking at several products side-by-side, the one with the promotional offer will move off the store shelves faster than the products without,” explains Hensley. “If it is a coupon label, the consumer feels good about their purchase because they received an additional savings. It really sets you apart from the competition.”
Examples of promotional labeling include:
- Shelf talkers
- Coupons that accompany a product
- “Peel and reveal” peel-offs
- Removable stickers for sweepstakes
- Glow in the dark
- Scratch n sniff adhesives
- Scratch n win games
“Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience.”
Gifting Promotional Items to Clients
Clients love knowing that your business is grateful for their support. How can you show loyal clients your appreciation? By giving them fun promotional items as “thank you” presents during the holiday season and to celebrate the new year. Everyone loves free things! When you give these gifts, you’ll want to make sure the label is customized with your company name, logo, website, and phone number. This way everytime they use the item, they’ll be reminded of your business. It’s an easy way to stay in the forefront of client’s minds!
“Compared to other forms of advertising, promotional items will give you a lot of bang for the buck. Manufacturers keep prices of the promotional products low for mass distribution, but the impact is high on the recipients.”
Examples of promotional products to give away include:
- Hand sanitizer and mini lotions
- Confectionery bags and snacks
- Water bottles or seasonal alcoholic beverages
- Magnets, chip clips, or stickers
- Notepads and pens
- Calendar for the new year
“Promotional items offer the opportunity to market your products and services with little effort, as they provide a daily advertisement to the masses. Some of the popularly used items include apparel, drinkware, smart devices and writing materials such as books and pens. A customer can recognize your brand instantly upon seeing your logo on an item that people use more often.”
Creating Custom Promotional Labels That POP!
If you want high quality custom labels, you’ve come to the right place! The label experts at M&R Label understand that there are a variety of creative ways you can make your labels wow customers. Consider the following: design aesthetic, your target demographic, using unique materials, trying different shapes & sizes, and of course creating crisp, vibrant graphics.
The products or coupons you give away may be exposed wet, oily hands or cold temperatures. It’s important to use waterproof and oil-resistant label materials to maintain superior quality in any condition. Consider a laminate finish you prefer, such as gloss or matte. Or maybe you want something simple like a clear film. Not sure where to start with the label design? No worries, that’s were M&R Label comes in! We have the perfect solution for your seasonal marketing needs.
Premium labels are a sure way to make your brand stand out from the competition! Whether you’re products in stores or giving client gifts, these items need unique labels & packaging that will attract customers and impress clients. M&R’s superior label design, extensive digital printing technology, and quick turnaround times are just what your business needs!
Digital printing allows for quick customization of promotional labels. M&R’s ability to combine variable data printing with digital technology is a huge advantage. Our process is fast and simple, allowing quick turnaround times! We can print any unique font, vibrant color, or image you need – on any type of material and shape!
We highly recommend that your business utilizes our Digital Label Printing and Variable Data Label Printing services. Digital printing is an economical way for printing prime, custom, short run label orders. Variable data printing is done digitally and allows us to change information, such as text or images, from one label to the next without stopping or slowing down the printing process. Promotional label designs usually include crisp text, creative images, number sequences, bar codes, QR codes, or any other form of variable data. Do you need sequential numbering on your bar code or case labels? Want to add a QR code? No problem!
Promotional products and gifts are valuable to your current customers and help attract new ones! These items are also a great way to improve brand reputation. We’re proud to create and print custom label solutions for a variety of clients across all industries. Ask to see our portfolio for samples. As your chosen custom label printer in Chicago, we guarantee quick turnaround, high quality materials, and creative label design.