The Role of Label Printing in Enhancing Product Security
In this age, we see many counterfeit items, which have become more popular than the original brand only because they are more economical. However, people do not realize that the quality of these goods is also lower, and they may not last as long as an original product would.
Valuable branded products are more reliable, and if counterfeits of these brands become available, people might start taking advantage. Security labels can be a game changer to ensure that the original product remains exclusive.
Product security and assurance to customers that they get the best quality materials are essential to sales. For example, suppose a pharmaceutical company creates a product out of expensive raw materials and requires lengthy research before production. In that case, a security seal will be a good way of telling people they are getting the right product.
Criminals who substitute cheaper raw materials will not be able to provide a similar security label, and therefore, the users will be satisfied when they buy the real item. What is the role of label printing in enhancing product security? Let’s find out!
Security Labels: What are They?
Security labels can be of different types, but their purpose is to distinguish an original from a counterfeit. Anti-tamper and anti-counterfeit labels can be tapes, logos, or even vacuum-sealed caps that offer the unique security feature that brands want. These labels are a powerful brand protection tool.
You can even find trackable labels, which can conveniently check the raw materials, manufacturing, and warehouse details to ensure that the product is not from old stock. Some labels are also printed to provide a background of the origin and authenticity of the product’s raw materials. To make the different kind of labels, there are numerous types of machines:
- Label tape machines,
- Proflex machines,
- eFlex machines,
- dFlex machines,
- Reflex machines.
Types of Security Label Printing Technologies
Protecting your brand from counterfeiting and product diversion is essential in today’s competitive market. A knowledgeable brand protection label provider can advise you on the best security features to safeguard your products.
Serialization:
- Unique Identifiers: Assign unique serial numbers to each product to track and trace individual items.
Barcodes:
- Beyond Inventory: While barcodes are useful for inventory management, they can also incorporate brand protection information.
- Enhanced Security: Consider using specialized barcodes with encryption or hidden data.
Microprint:
- Invisible Security: Embed microscopic text or patterns that are difficult to replicate.
- Customization: Tailor microprint to your brand’s specific needs and incorporate unique identifiers.
Color-Shifting Ink:
- Visual Security: Use ink that changes color when viewed from different angles or under specific conditions.
Specialty Technologies:
- Holography: Create intricate holographic patterns that are difficult to counterfeit.
- Optically Variable Devices (OVDs): Employ advanced printing techniques to produce unique and visually striking security features.
Tamper Evidence:
- Destructible Labels: Use labels that self-destruct or leave a message when tampered with.
- Surface Marking: Mark the product’s surface with a message that indicates tampering.
Track and Trace Systems:
- Supply Chain Visibility: Implement systems to track and trace your products throughout the supply chain.
- Counterfeit Detection: Identify and prevent product diversion.
- Consumer Engagement: Utilize track and trace systems for marketing and customer engagement initiatives.
By carefully considering these security features and consulting with a brand protection expert, you can safeguard your brand and protect your customers from counterfeit products.
To effectively combat counterfeiting, brands must employ a multi-layered approach that combines overt and covert security features.
The application of these technologies can be of two types: overt and covert.
Overt features are elements that can be spotted easily by customers and retailers. These features make it difficult for counterfeiters to copy them, and therefore, product security is guaranteed. These overt features include security numbers, barcodes, and visible marks such as pictures or symbols that are difficult to replicate.
Covert features are hidden from the eye and cannot be recognized by retailers or customers. They offer a higher level of protection against counterfeiting. These labels include micro text, special inks, and hidden marks that are not known to everyone.
Last Words
Manufacturers and brand owners use special printing methods and the latest technology to print labels that ensure brand security. These labels can be in the form of tapes, packaging, symbols, or logos and prevent counterfeit products from being mixed up with the original. The various kinds of machines used for such labels are also mentioned, and you can explore the options of overt and covert features for the security label you select or your brand.
If you’re interested in learning more about our label services and would like us to provide you with a FREE quote, trust the experts at M&R Label to help you!
Call Us at (708) 534-6621 or Request a Quote!
