They say “beauty is in the eye of the beholder”. If you’re selling beauty and personal care products, you’re well aware that the beholders (aka your customers) need to be absolutely dazzled to catch their attention in a store full of competition. How does one do this? By making sure your cosmetic labels and packaging are as glamorous and eye catching as your products!
When selling health and beauty products (such as makeup, face wash, lotions or shampoo), visuals are everything. Consumers are overwhelmed by how many choices there are in stores today. To grab attention of distracted prospects, you’ll want to make sure your custom beauty labels and cosmetic packaging are fun, stand out, include graphics, and have some aspect of transparency so customers can see the color of what they are purchasing.
Your company can be confident that the beauty and personal care industry is one that will withstand the test of time. “The beauty industry plays a significant role in people’s lives. Women and men around the globe want to look and feel good, and cosmetics are one of the many ways to achieve this. Because of this, it’s important to know the recent beauty industry statistics, its facts and trends, in order to stay informed and educated. With the influence of social media today, the cosmetic industry has seen even greater growth. People can easily follow trends and stay up to date, while cosmetic brands can market their products.” Disturb Me Not
In fact, here are a few stats that can’t be ignored:
- The average woman will spend over $225,000 on skincare alone
- 77% of consumers stay loyal to their favorite brands for more than a decade
- Makeup is the beauty industry’s most profitable branch, with over $8 billion in makeup sales
- Close to 56% of male consumers use some sort of makeup
It’s safe to say that this industry is golden for many years to come. When was the last time you gave your beauty products a makeover? Does your brand need refreshing? Is your packaging modern and eco-friendly? Wouldn’t it be great to catch the attention of more consumers and increase sales? We can help! Let the custom label experts at M&R Label give your beauty and cosmetic product labels a makeover!
Beautifying Your Beauty & Cosmetic Products
Whether your business specializes in lipstick, shampoo, hair dye, mascara, chapstick, or lotion, you need a label that stands out from the competition. With consumers facing so many choices, it’s vital for your product to WOW customers with an elegant label design! Health & Beauty Product Labels must be creative and designed with your company’s branding in mind, while also geared toward the consumer’s interests. Let’s work together to make your products pop off the shelf and into carts!
There are many aspects to consider when designing custom cosmetic labels. First, make sure packaging, labels, and materials are compliant with industry regulations. Next comes branding, making sure your label includes colors, fonts, and graphics that coincide with your company’s aesthetic. You’ll want your label to make it clear what it is that you’re selling, the benefits, and that the label will catch the attention of your target demographic.
Lastly, it’s vital to make sure your custom label printer has the capabilities to deliver the superior label with quality materials and appropriate finishes that will keep your items looking their best for a long time to come! We know we do! Popular printing options for the Health & Beauty Industry include clear film, matte finishes, tamper evident seals, and more. Fun options for embellishments include: foil stamping, unique shapes, glitter, glossy varnishes, or embossing!
While this may seem daunting to consider and you may be wondering where to start, you’ve come to the right place. Fortunately, M&R Label has manufactured millions of health & beauty labels for customers just like you, so you can be confident your products are in the right hands – from us to your loyal customers! We have over 30 years of custom label and package design expertise to make sure your products are represented as the best of the best.
Key Components of Cosmetic Label Design
Don’t forget about FDA compliance! These types of products are required to meet all FDA requirements for the industry, such as a front panel, side panels and a back panel to provide detailed information about the quantity of contents, ingredient list, and facilitate value comparisons. Therefore these labels need to be easy to read and accurate. When choosing a custom label printer, make sure they are well-versed in the regulations for your industry…we know we are!
Important information from the FDA to take note of…
“Cosmetics marketed in the United States, whether manufactured here or imported from abroad, must be in compliance with the provisions of the Federal Food, Drug, and Cosmetic Act (FD&C Act), Fair Packaging and Labeling Act (FP&L Act), and the regulations published under the authority of these laws.
The FD&C Act defines cosmetics as articles intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the body’s structure or functions. Included in this definition are products such as skin creams, lotions, perfumes, lipsticks, fingernail polishes, eye and facial make-up preparations, shampoos, permanent waves, hair colors, toothpastes, deodorants, and any material intended for use as a component of a cosmetic product.
The principal display panel, i.e., the part of the label most likely displayed or examined under customary conditions of display for sale, must state the name of the product, identify by descriptive name or illustration the nature or use of the product, and bear an accurate statement of the net quantity of contents of the cosmetic in the package in terms of weight, measure, numerical count, or a combination of numerical count and weight or measure. The declaration must be distinct, placed in the bottom area of the panel in line generally parallel to the base on which the package rests, and in a type size commensurate with the size of the container as prescribed by regulation.
The net quantity of contents statement of a solid, semisolid or viscous cosmetic must be in terms of the avoirdupois pound and ounce, and a statement of liquid measure must be in terms of the U.S. gallon of 231 cubic inches and the quart, pint, and fluid ounce subdivisions thereof. If the net quantity of contents is one pound or one pint or more, it must be expressed in ounces, followed in parenthesis () by a declaration of the largest whole units (i.e., pounds and ounces or quarts and pints and ounces).
The name and place of business of the firm marketing the product must be stated on an information panel of the label . The address must state the street address, city, state, and zip code. If a firm is listed in a current city or telephone directory, the street address may be omitted. If the distributor is not the manufacturer or packer, this fact must be stated on the label by the qualifying phrase “Manufactured for ……” or “Distributed by ……” or similar, appropriate wording.
The ingredient declaration must be conspicuous so that it is likely to be read at the time of purchase. It may appear on any information panel of the package, i.e., the folding carton, box wrapping if the immediate container is so packaged, and may also appear on a firmly affixed tag, tape or card. Cosmetics produced or distributed for retail sale to consumers for their personal care are required to bear an ingredient declaration. The ingredients must be declared in descending order of predominance. Color additives and ingredients present at one percent or less may be declared without regard for predominance.
Cosmetics which may be hazardous to consumers when misused must bear appropriate label warnings and adequate directions for safe use. The statements must be prominent and conspicuous. Some cosmetics must bear label warnings or cautions prescribed by regulation. Cosmetics in self-pressurized containers (aerosol products), feminine deodorant sprays, and children’s bubble bath products are examples of products requiring such statements. Although the FD&C Act does not require that cosmetic manufacturers or marketers test their products for safety, the FDA strongly urges cosmetic manufacturers to conduct whatever toxicological or other tests are appropriate to substantiate the safety of their cosmetics.
Tamper-resistant packages are a must for liquid oral hygiene products (e.g., mouthwashes, fresheners) and all cosmetic vaginal products (e.g., douches, tablets) when sold at retail. A package is considered tamper resistant if it has an indicator or barrier to entry (e.g., shrink or tape seal, sealed carton, tube or pouch, aerosol container) which, if breached or missing, alerts a consumer that tampering has occurred.
Clearly, there is A LOT to consider regarding FDA regulations. No need to worry about the details of including all of the legal components and label ingredient jargon, that’s what we’re here for! We are very well versed in the beauty industry and know what needs to be included on cosmetic and personal care labels. Allow the M&R Label team to make sure your custom cosmetic labels not only POP, but also meet all necessary requirements.
There are many things to consider when creating custom health and beauty labels. What type of bottle or container is your label going on? What stock will work best? The answers to these questions will determine the kind of label you order. Many health and beauty products are kept in hot, steamy bathrooms and wet showers; thus they need to be created with waterproof and oil-resistant label materials. M&R Label can print any unique font, vibrant color, or image you need – on any type of material and shape!
We highly recommend that your business utilizes our Digital Label Printing and Variable Data Label Printing services. Digital printing is an economical way for printing prime, custom, short run label orders. Variable data printing is done digitally and allows us to change information, such as text or images, from one label to the next without stopping or slowing down the printing process. Do you need sequential numbering on your bar code or case labels? Want to add a QR code? No problem!
We’re proud to create and print label & packaging solutions for a variety of clients in the cosmetic and skincare industry. Ask to see our portfolio for samples. As your chosen custom label printer in Chicago, we guarantee quick turnaround, high quality materials, and creative label design.