Labels are the flag bearers of the brand, and as such, they must remind consumers of the exquisite quality and uniqueness of the product they represent. Every manufacturer would want the label to hold the brand’s story, and become the emblem of their product and quality.
Deciding which labels to use is a big challenge. Film labels provide a sleek look and paper labels are cost-effective. We will discuss the differences between these two kinds of labels so that you can decide the verdict of the film labels versus paper labels debate.
Paper Labels
Paper labels are usually made with recyclable resources and are cost-effective and sustainable. These labels have a classic appeal as they can be used on various surfaces.
These labels are ideal for cardboard boxes, and glass jars will look equally good. Moreover, paper labels can adhere to all surfaces without any change in color, shape, and size.
Benefits of Paper Labels
The biggest benefit of paper labels is that they are cost-effective and do not become a major expense for the brand. Paper is easily printable so the process of creating these labels is easier. A special printer isn’t needed for these labels. Whether you are designing labels for a cold beverage, or a microwave-able container, the label will remain intact.
Another big benefit of paper labels for consumers is that paper labels are easily removable, making it possible to reuse the boxes or bottles. The true sense of sustainability comes in as an added feature here!
There are different types of paper labels including gloss labels, thermal labels, fluorescent labels, and high gloss labels. Gloss and high gloss labels have a shiny film over them, which gives them a smooth and glossy look.
However, the paper labels can get moist if applied to a product packaging that gets wet or hot. For example, a beer bottle can become wet when placed out of the refrigerator and if a paper label is used, it will become moist and can peel off quickly.
Film Label
Some film labels are also paper labels but have a waterproof laminate that keeps the label intact so it looks new even after a while. Most film labels are made of polypropylene or polyethylene, which are strong materials that can withstand environmental conditions, making them resilient.
These labels do not fade or peel away like paper labels. Many cold beverage companies prefer film labels over paper labels because they do not get moist and tear up like paper labels.
Film labels are most commonly used in personal care products exposed to moisture. Moreover, you can see these labels on consumer goods that do not include food items. Food packs that are heated in ovens do not have film labels because the plastic can be harmful to users.
Moreover, film labels are flashier as their colors remain fresh and new. Film labels can be metallic, and then there are the transparent and ultra-clear labels, which have an aesthetic appeal and are often a choice for premium products.
What To Select: Paper or Film?
Deciding between paper and film labels can be daunting for a few manufacturers and product designers. However, the first step is to identify the nature of your product. If it is a personal care product exposed to dampness then a film label is a better choice.
However, if you are offering a product that is not exposed to a damp or hot environment, you can select paper labels. If you’re offering a low-priced item that will not be used over time and is more like a one-time item, paper labels are the most economical choice.
Conclusion
Paper labels and film labels are the different types of labels that can be used to represent the full details, along with the manufacturer’s logo and company details.
When selecting the type of label, many designers can get confused if paper labels or film labels would be a better choice. Whatever you choose must be the best option according to the product’s nature. We have discussed the two kinds of labels along with their benefits. You can understand the best choice for your product if you read these benefits.
If you’re interested in learning more about our label services and would like us to provide you with a FREE quote, trust the experts at M&R Label to help you!
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