Every business owner understands that the product label works as a marketer for the brand. When any customer views the product, the label sets the first impression, and it is usually the reason that a person will pick up your product from the shelf.
Designing a product label has to be a smart and strategic process, for which a good graphic designer is crucial.
However, many business owners believe that choosing a graphic designer is an expense to avoid.
If you are ready to design the label for your products, hire a professional graphic designer and see how they can work wonders for you. We will discuss the eight dangers of not hiring a professional graphic designer for your label, and why you should try and avoid these dangers.
Dangers of Not Hiring a Professional Graphic Designer
Everyone wants their business to prosper, and here are some roadblocks that you should avoid:
• Design Disasters
Professional graphic designers understand the requirements of a custom label. They have been working for various brands and know what kind of techniques, or specifications will make a difference for your brand.
An unprofessional designer might be able to make an attractive label, but will it make a difference for customers? That can be a risky way to choose!
A professional graphic designer has the skills and experience to create a visually appealing and effective label design. The colors, typography, and imagery for labels will be aesthetically pleasing and informative if a professional designer does the job.
• Brand Inconsistency
A professional graphic designer will be able to design the right logo that will encompass the brand identity and the aim of your company. Some logos are appealing but they cannot get customer attention.
A professional logo design will be complete and mean something to the brand instead of just being a good visual. The cohesive and recognizable experience you want from customers will become a reality if a professional graphics designer designs the logo.
• Legal Landmines
Some business owners might ask their office employees to design the logo and label, and they might even like what the employee presents. However, professional graphic designers understand copyright and trademark infringement, which can become serious legal issues and have costly consequences.
Any professional will be aware of the requirements and steps to take to get the label and logo registered so that there is no copyright issue lurking in the shadows.
Graphics designers are aware of the intellectual property laws and can help avoid using any copyrighted or trademarked images or elements in your label design. If you design a label that turns out to be someone else’s property, your business might face lawsuits and fines.
• Printing Pitfalls
Label printing might seem like an easy job but it requires a high degree of professionalism. There are several requirements such as understanding the printing rules and taking care of the resolution to avoid pixelated and poorly printed logos or labels.
The file format, color modes, and bleed areas are some of the details that a professional designer can understand and deliver according to the needs of the label and brand.
Unprofessional designers might not understand color usage or may end up designing a label that is not legible when printed due to poor color selection.
• DIY Does Not Work Every Time
A good label design requires time and lots of work regarding colors, fonts, and layout. It is a time-consuming process for those new to it or have not designed a label before.
Hours of work and money invested in this process can create problems if the designer is not professional. Some prints may look good on screen, but when printed on the product, they lose their charm. An experienced designer will always do a better job than an amateur.
If you want to use your time and resources carefully, hire a professional graphic designer.
• Overlooking the Essentials
Amateur designers tend to miss the details a professional will keep in mind while creating a label to enhance your brand identity. These details become more obvious after printing when the label is unchangeable.
Any professional graphic designer will know what kind of fonts might not be converted to outlines, and which essential image files should be present.
You will need to spend more time and money on revisions of the label design if you go for an unprofessional designer. The production cost will go up significantly if you try and save on the hiring process!
• Bleed Areas
The bleed area is the part of your design that extends beyond the final trimmed size of the label. If you don’t account for bleed, important design elements might get chopped off during printing.
A professional designer understands the importance of this small detail. If you hire an amateur, you might have to work on the label again to allow the bleed area on the second attempt, which can be a costly mistake.
• Prominent Label
Imagine a customer is standing in front of a shelf in a shop and viewing different brands of the same product.
If the label is not attractive, or if it does not get attention from the customer, all the work and money on the label will fail.
A professional designer will consider factors like shelf presence, target audience, and competitor analysis to create a label that gets the attention and effectively exudes your brand message whether it is the normal label or a promotional label. A poorly designed label can get lost in the visual noise of the supermarket aisle, leaving your product unnoticed.
Last Words
While designing your labels might seem like a cost-saving measure, the risks and potential pitfalls far outweigh the initial savings.
A professional graphic designer is an investment in your brand’s success. They can create a high-quality, legally compliant, visually appealing label that effectively communicates your brand message and attracts customers.
By partnering with a professional, you ensure your product makes a lasting impression and stands out from the competition.
If you’re interested in learning more about our label services and would like us to provide you with a FREE quote, trust the experts at M&R Label to help you!
Call Us at (708) 534-6621 or Request a Quote!
