All marketing teams and manufacturers make efforts to get their products to become more popular choices. Did you know that labels and product packaging play the most crucial role in brand recognition? Labels can be a significant factor since customers focus on them more than the pack’s contents!
Why are shrink-sleeve labels on cans a game changer? We will discuss shrink sleeve labels for all of you to consider their use in your upcoming marketing campaign.
Shrink sleeve labels can be a great option because they offer several advantages over traditional labels. Let’s explore the benefits of shrink sleeves and how to determine if they’re the right fit for your product.
What are Shrink Sleeve Labels?
Shrink sleeve labels are 360° labels that go around the bottle or can and give the brand more space for the manufacturer to share information. Shrink sleeve labels stand out because they can cover the entire can with a custom design.
This 360-degree canvas allows for eye-catching graphics and branding that can significantly increase your product’s appeal to potential buyers. Studies by AC Nielson show that shrink sleeve packaging can boost purchase intent up to three times!
Beyond Cylindrical Cans
Many people think that shrink sleeves are limited to cylindrical cans, whereas you can use these labels on any bottle or jar. Their flexible material can conform to various container shapes, and if your product has an odd-shaped container, these labels are the best fit. Moreover, shrink sleeves excel in environments with high heat or humidity.
The material adheres better than traditional labels in these harsh conditions. However, it’s important to note that shrink sleeves might not be the best choice for containers that taper downwards, as the material’s contraction during heating can cause slippage.
The Importance of Pre-Production Processes
Like traditional labels, shrink sleeves require a proper process for proofing. This process ensures an accurate fit and optimal printing results. If you want to apply this label to your products, you must first consult the label designers to see if shrink sleeves will be a good idea for that particular product. Moreover, the quote you receive will need you to provide specific measurements of your container.
Most label makers want clients to send a sample of their product so that the label dimensions and characteristics can be adequately weighed. A 3D model is created, and specialized software is used to make the final look for the client. This model helps the label maker calculate printing and finishing costs and develop print-ready artwork for your product.
Designing for Shrink Sleeves
Creating compelling artwork for shrink sleeves requires careful planning. The shrinking process can distort the final image, so accounting for these distortions during design is crucial. Strategic placement of text and imagery is essential for a visually appealing final product. Label makers use specialized software to help with pre-distorting artwork and identifying potential trouble spots.
Here are some additional design considerations for shrink sleeves:
- Barcode Orientation: Due to the shrinking process, it’s recommended that barcodes (UPCs) be positioned vertically for optimal scanning ability. Label makers place this code on the least curved part of the container.
- Prototype Printing: Many label makers offer printed prototypes for an additional fee, allowing you to visualize the final product before total production begins.
Reverse Printing for Added Protection
Shrink sleeve labels offer the unique benefit of reverse printing. This means the artwork is printed on the inside of the sleeve, protecting it from scratches and wear and tear throughout your product’s lifespan.
Digital Printing and Short Runs
Modern label-making digital printing offers several advantages, including lower overhead costs and eliminating printing plate fees. Additionally, digital printing allows for on-the-fly changes, giving you more control over the artwork and proofing process. Short-run printing options help you manage inventory efficiently by printing only what you need.
Choosing the Right Shrink Sleeve Material
Your product’s ideal shrink sleeve material depends on your budget, container shape complexity, and environmental preferences. Here’s a breakdown of the two most common materials:
- PVC (Polyvinyl Chloride): The most widely used shrink-label material, PVC offers affordability, excellent print quality, and resistance to scratches and environmental factors. However, it’s less eco-friendly than other options.
- PETG (Polypropylene Terephthalate Glycol): PETG boasts excellent print clarity and superior strength to PVC. It has a higher shrinkage, making it ideal for containers with many curves. Additionally, PETG offers high gloss and weather resistance and is recyclable, making it more environmentally friendly.
Clients can opt for either of these materials, and they can be customized according to the client’s needs and the product. This type of shrink sleeve is commonly used for various applications, including food and beverage packaging, liquor bottles, sports drinks, and more.
Applying Shrink Sleeves
Unlike traditional labels with adhesives, shrink sleeves require specialized application equipment. The process involves seaming and placing the sleeve on the product, then heating it to shrink and form-fit the container. The cost of shrink sleeve application equipment can be significant.
Many packing agencies or small business owners can take over this step as they have the right equipment and work efficiently. If you’re using standard 12oz or 16oz aluminum cans, label makers can source the pre-sleeved cans so that there is no need for additional investment in application equipment.
Conclusion
Shrink sleeve labels offer a unique and effective way to add character to your brand. Their versatility, durability, and ability to create eye-catching designs make them a compelling choice. If you are looking for an efficient label maker, M&R Label is your last resort. We devise and share the best plans for all product labels with the client. For shrink sleeves, our professional teams work on creating a 3D plan and share it with clients who have complete control over edits and the final look.
If you’re interested in learning more about our label services and would like us to provide you with a FREE quote, trust the experts at M&R Label to help you!
Call Us at (708) 534-6621 or Request a Quote!
