Marketing is a crucial factor for any business to succeed. All good business people realize the significance of marketing, plan their campaigns and design labels to promote their brands and products.
Nowadays, everyone wants to try new things to stay relevant, but some old-school concepts still have not lost their charm. One such concept is print marketing or label printing.
Why do we still see printed labels in the digital age? Is it a better way to advertise the brand? We will find out why some businessmen consider packaging and print advertising a better choice and whether they believe so correctly.
What is Digital Marketing?
Digital marketing includes all the marketing strategies that engage digital channels, such as social media. This marketing uses the Internet to spread the word and gather consumers.
Digital marketing includes different ways to get more customers, which include content marketing, website making, email campaigns, search engine optimization, social media, clickable ads, and affiliate marketing.
Whether you have a large or small business, you can benefit from this marketing strategy. Companies don’t need massive budgets to print articles, ads, or brochures, and they don’t have to pay newspapers or other publications to print their ads for a high fee. Moreover, digital marketing allows companies to target a specific audience by narrowing down the reach of their ad on social media.
Business owners can establish brand identity and media presence by maintaining social media accounts. These accounts allow customers to learn the brand’s story and interact with other customers. Consequently, sales can multiply if digital marketing is done properly.
Print Marketing
Print marketing is more traditional than digital marketing, employing newspapers, brochures, business cards, direct mail, billboards, and posters to tell people about the product and brand.
Some of you may be wondering that there is an obvious difference between digital and print marketing, so why would anyone prefer print over digital? The answer is that print media leaves a more lasting impression on consumers!
Digital media might get your ads to millions of people, but print media makes it easier to target customers because of the senses used in the perception of the ad.
For example, digital ads run on the top or corners of websites, whereas a brochure, with all the details of a product or service, lands at the doorstep of a potential consumer.
These brochures will remain in people’s memory because of the tangible interaction. Moreover, print marketing can become a part of any family’s daily routine because some brochures lying around on tables are repeatedly seen.
Packaging as a Part of Print Marketing
If you ask any person about a memorable ad or a packaging theme that they remember after years, they can recall several brands. This impact makes packaging a part of print marketing.
Every brand or product requires packaging, and if it is designed to entice and attract customers, it can become a symbol. Packaging goes beyond creating awareness and strongly contributes to the customers’ final selection of a particular brand over another.
For example, if a company sells bread and packages it in a way that will keep it fresh, people would like to buy it more than any other brand that has not similarly designed the packaging.
Moreover, packaging can also create brand awareness by educating customers. A printed package with all the details of the contents will encourage information retention, which is an integral part of customers’ experiences.
Print Vs Digital: Which Marketing Strategy Is Better?
As mentioned earlier, digital marketing can be a smart and economical choice as your ads can be made within minutes and can reach millions of people globally. However, print marketing uses ways to make the advertisement more memorable, such as using touch and sight. Moreover, brochures, ads in newspapers, and packaging can be focused on again and again, whereas digital ads can be ignored due to website navigation or attention diversion.
These days, many people are encouraging lesser use of social media since scrolling the sites can be taxing, and people hardly retain anything they saw or any page they visited on the Internet. When people cannot comprehend or retain the contents of an advertisement, it becomes less effective to post ads on social media.
A study at Temple University focused on finding changes in brain activity using 3-D images. It was observed that printed images triggered greater activity levels, and people could recall these printed images for a long time. In contrast, digital media cannot similarly stimulate the brain. Therefore, we can conclude that print media makes ads more memorable, and people tend to recall these ads and relate to them.
Similarly, the packaging of certain products becomes an identity of the company. Whenever people see the same colors used in the packaging of a particular product, they think about it. The brain gets stimulated, and some research shows that people crave that product. For example, if a cold beverage packaging color is yellow and green, and a person sees any other poster or billboard with those colors, it will remind them of the beverage. Some people would also want to consume the beverage.
Another big benefit of print marketing is that it increases trust and interest. When consumers see the printed literature or the quality of printed packaging, they feel that the brand has invested in them and tried to create a connection. This way of working ensures loyal customers who want to keep buying the products from that particular brand.
One unique factor that makes printed packaging more reliable for customers is that the contact details shared on it can be more direct, ensuring that scams and security breaches are impossible. Digital advertising may result in security breaches and malware; which customers try to avoid.
Combining Digital and Print Packaging
Business people can reach a marketing pinnacle by combining digital marketing with printing ads. This scheme can help your brand benefit from the pros of both types of advertising while reducing the cons of each.
For example, if a brand is able to establish trust and loyalty through printed ads, it can also launch a digital campaign to integrate the reach. However, brand owners must keep in mind that the cost will also increase.
Conclusion
Print marketing and packaging are traditional ways of advertising, but they have numerous benefits that make them effective in today’s digital world. Simultaneously, digital ads can have several benefits, resulting in higher sales. Business owners can use these two kinds of marketing to enhance their brand and ensure customers feel good about their product and brand.
If you’re interested in learning more about our label services and would like us to provide you with a FREE quote, trust the experts at M&R Label to help you!
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