How Much Do Custom Labels Cost? (Complete Guide)

Do you want a custom label for your product? But are you worried about the cost you’ll incur when hiring a professional label printing company?

Let me assure you—it won’t require fortunes to get your customized labels. However, a customized label can probably increase your sales, helping you earn more profit.

What Is the Cost of a Custom Label?

Usually, you can get one label for less than $1; some companies even offer labels for just a few cents. To get the exact quote for your product label, you’ll need to share your precise requirements.

Factors Determining Label Cost

To give you a better idea about labeling cost, here are the factors that determine price in the labeling and printing industry:

Label Type

Sheet, cut-to-size, and roll-type labels are the main varieties available. If you want the lowest price, roll-type should be your choice, whereas cut-to-size is the most expensive option.

Shape

Rounded, square, oval, and rectangle are the standard label shapes. Unless you go for a unique or customized shape, it doesn’t impact your cost significantly.

Size

Another crucial factor is size. For smaller labels, you’ll pay less compared to larger ones.

Material

Different material types determine the actual cost you’ll incur:

White gloss
Waterproof paper
Removable white paper
Vinyl
BOPP films

This decision usually depends on the product category and environmental requirements.

Quantity

Usually, labeling companies offer lower rates for higher quantities. You can buy in bulk to get a discounted rate.

Turnaround Time

If you need urgent labels, you’ll pay more. This is a standard rule in the labeling industry.

Getting an Accurate Quote

After incorporating all these cost factors, you’ll get a per-label price along with a bulk price. It’s better to get quotes from a few companies to ensure you get the best rate for your custom product labels.

Is It Cheaper to Print Your Own Labels?

For bulk and frequent printing: Employing your own resources is typically cheaper.

For small volumes or one-time needs: Outsourcing to a professional company is usually more economical.

Cost Comparison by Label Type

Label Type	Relative Cost	Best For
Roll Labels	Lowest	High volume, automated application
Sheet Labels	Medium	Office printing, small batches
Cut-to-Size	Highest	Custom shapes, specialty applications

Tips for Reducing Label Costs

Order in bulk - Higher quantities mean lower per-unit costs
Choose standard shapes - Custom dies cost more
Use appropriate materials - Don’t over-specify
Plan ahead - Avoid rush order premiums
Consider digital printing - Often cheaper for short runs

Conclusion

Custom labels are an investment in your product’s presentation and marketability. By understanding the factors that affect pricing, you can make informed decisions that balance quality with budget. Get quotes based on your specific requirements to find the best value for your labeling needs.