How to Apply Labels by Hand

Labels are an integral part of product identity. Since they provide helpful information, company owners and manufacturers need economical yet impactful label designs.

Creating a well-designed, functional, visually appealing label holds significant importance. However, the label application process itself carries equal weight. Why? Simply put, poorly applied labels, regardless of their design quality, always detract from the overall presentation.

Primary Methods of Applying Labels

The two primary methods are machine application and hand application. Both can be beneficial under specific circumstances, but there are key differences.

Cost Considerations

Hand application presents a cost-saving advantage due to the absence of machinery requirements. However, it requires a significant time investment. For high-volume scenarios, machine labeling might be more economical due to its speed, resulting in savings on labor expenses.

Hand-labeling also raises possibilities of human error—misapplication can occur, incurring additional costs from reprinting labels and discarding containers.

Repositionable Adhesives

When applying labels by hand, consider using repositionable adhesive labels. These afford a brief window to reposition the label if needed, helping with issues such as misaligned labels and errors.

How to Apply Labels by Hand

Hand labeling is adequate for manufacturers and production units with small daily output. Here are valuable tips for correct application:

Step 1: Temperature Considerations

Temperature plays a vital role in label adhesion. Extreme heat or cold can interfere with adhesion, especially if the adhesive isn’t formulated for such conditions.

• Allow labels to reach room temperature before application
• Alternatively, invest in adhesives suitable for extreme temperature ranges

Step 2: Surface Preparation

Labels will struggle to stick if the surface is dirty or damp, regardless of their material. To prepare surfaces:

• Use isopropyl alcohol wipes to remove grease, oil, and dust
• Verify the product can withstand this application before proceeding
• Ensure the surface is completely dry before applying labels

Step 3: Determine the Best Placement

Apart from selecting a clean and dry spot, ensure the label is in an aesthetically strong position on the package. The flatness of the surface is crucial—it ensures proper adhesion and minimizes creases, bumps, or imperfections.

Step 4: Application Technique

For optimal results:

1. Ensure the surface is clean and dry
2. Confirm the label is at room temperature
3. Carefully peel the label from its carrier, avoiding contact with the adhesive
4. Press the label firmly and evenly into place
5. Apply additional pressure for thin labels

For Non-Flat Surfaces (Like Bottles)

1. Secure the product on a stable surface
2. Peel the label from its backing and align it carefully
3. Press the label down in the middle first
4. Smooth it outwards from the center to the left and right
5. Smooth down the label to ensure proper adhesion

Step 5: Allow Curing Time

After applying the label, allow it to cure for 72 hours in a neutral temperature environment. This enables the adhesive to bond effectively with the container surface, ensuring long-lasting adhesion.

Types of Label Applicators

If hand-labeling becomes too time-consuming, consider these options:

Handheld Label Applicator

• Best suited for boxes or square products
• Easy to use and transport
• Creates labels of various specifications

Manual Label Applicator

• Standing machine where you bring products to it
• Best for companies with smaller budgets
• Good transitional option before automatic machines

Semi-Automatic Label Applicator

• Needs some user input (date, price changes)
• Balance between cost and efficiency

In-Line Automatic Labeling

• For labeling more than 100 products quickly
• Higher cost but significant time savings

Rotary Labeling

• Top-end labeling equipment
• For producing thousands of pieces per day
• Highest cost but maximum consistency

Special Considerations for Clear Labels

Machine application is recommended for clear labels to avoid trapping air and creating unsightly bubbles. Applying clear labels smoothly by hand can be challenging.

Conclusion

Understanding proper label application techniques—whether by hand or machine—ensures your products present professionally. For small operations, hand labeling with proper technique works well. As volume increases, consider transitioning to automated solutions for efficiency and consistency.